Saturday, September 20th
10:00-12:00
ONLINE OR IN PERSON
In this fast-paced, two-hour workshop you will learn why author newsletters are the most important piece of the book marketing puzzle, how to set up your newsletter, how to get readers to sign up for it, how often to send it, and what content to include when you send it out. We will also discuss Substack–how it’s the same as a newsletter and how it’s different. Advanced newsletter techniques such as reader magnets and automations will be touched on. If you’ve been meaning to set up your author newsletter, or have one but aren’t sure how to maximize it, this is the class for you.